The first Amazon car launch (almost)


These days Amazon has launched its own hub to help people buy cars, but in March 2013 I was asked to design what was a trailblazing concept: launch the new Golf R as something you could buy on Amazon, with a limited quantity available to early adopters. There were tricky issues to handle, such as the need to co-ordinate with VW retailer delivery and to design a delicate time-based content strategy.

Launch strategy from 6 months in advance is shown below. Unfortunately the client declined to proceed..