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Direct manipulation filtering and animated transitions in 2007

"Search & Select" was the core of the new model discovery journey in the new VW site.

We designed it  to implement a variant of "direct manipulation" filtering developed by the user interface pioneer Ben Shneiderman: cars meeting the current filter appeared and disappeared as filter sliders were adjusted (it was also a pioneer in including a CO2 emissions selector).

It was picked out for special mention and illustration by Peter Morville, UX guru and author of the famous "Polar Bear Book" in his book on Search Patterns and was cited as a 'best in class' example by Accenture